threesixkey

Shopper activations
that drive real sales.

We design and deploy phygital experiences that drive shopper engagement, increase in-store traffic, and turn every interaction into measurable revenue.

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The Modern Shopper's Journey is Complex.

Bringing a marketing activation to life often means juggling multiple partners, this can lead to disconnected experiences for your customers and a fragmented view of your real ROI.

That's where we come in.

Our mission

Bringing Clarity to Complexity

We design gamified experiences that connect seamlessly with your shopper strategy, boosting your ROI and driving in-store traffic. Every touchpoint is measured against real behavior and real revenue.

We create one connected customer journey, end to end. We make sure it works, performs, and can scale.

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Our Success Stories

Let's get into it. Discover our real-life cases studies.

Kiri x Minions : From Fun to Revenue

How do you turn in-store fun into a sales driver for a beloved global brand in Morocco? We built an irresistible 'Instant Win' gamified experience, resulting in a massive 32% uplift in average basket size.

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The Laughing Cow: Game On!

To create a powerful digital connection for an iconic brand, we built an addictive, mobile-first gaming platform. The result was a massive success, captivating nearly 3,400 players and building powerful brand affinity at scale.

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Les Myriades: 
Gamifying a Mall

How does a premier shopping destination compete today? We turned the mall into a 'phygital' treasure hunt with a QR-code-based app, increasing average shopper dwell time to 9 minutes and driving a direct impact on sales.

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Pink Lady: Launch & Conversion

The challenge was to launch Morocco's first-ever Pink Lady apple. We let the product be the hero in a massive, multi-city tasting campaign, achieving a remarkable 66.4% sales conversion rate.

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What We Do

Everything you need for a real 360 marketing activation.

Phygital Strategy & Architecture

Collaboratively mapping the seamless online-to-offline journey that connects digital engagement with physical retail.

Gamification & Creative Services

Designing the delightful, brand-led games and contests that create genuine connections with your audience.

Custom Platform Development

Building your entire asset in-house—from mobile-first web apps to high-performance 'instant win' platforms.

Purchase Validation & ROI Analytics

Integrating the "last-mile" tech to transparently prove your campaign's direct impact on sales.

Shopper Partner Marketing

Creating clear, compelling plans to engage your distributors and retailers so they fully support your brand's journey.

AI Workflow Automation

Using AI to enhance efficiency in data consolidation and reporting, allowing our teams to focus on strategic performance.

Our Numbers

Here's a snapshot of the results we consistently delivered.

+25%

Ad Spend Optimization

+40%

Engagement Growth

+30%

Conversion Rate Boost

+28%

Return On Investment

Industries We Serve

FMCG

We create compelling shopper marketing and gamified experiences  that drive trial, increase basket size, and ensure a seamless online-to-offline customer journey.

Retail

Your primary challenge is turning digital engagement into physical foot traffic. We specialize in "drive-to-store" campaigns, running end-to-end media from digital placements to in-person activations.

Education

We understand the long, considered decision-making journey of students and parents. We build high-performing solutions with smooth user journeys designed for to fill your classes.

E-commerce

We develop compelling content and gamified experiences that hold your customers' attention and drive action. We build brand awareness, but our strategies are laser-focused on turning casual browsers into loyal, high-value customers.

Tech & Saas

We're your end-to-end partner. We design and develop custom web and mobile SaaS applications, handling everything from intuitive UI/UX to robust coding and comprehensive go-to-market strategies, ensuring your new product achieves maximum adoption and sustained growth.

Fashion

We know that in fashion, success requires both consumer desire and strong retail partnerships. That's why we build clear, data-driven plans to engage your distributors,  retailers and drive higher sell-through for your brand.

Our Numbers

Here's a snapshot of the results we consistently delivered.

+25%

Ad Spend Optimization

+40%

Engagement Growth

+30%

Conversion Rate Boost

+28%

Return On Investment

Our Locations

Montréal
Canada
Casablanca
Morocco
Dubai
UAE

Who We Are

Marketing expert with a proven FMCG track record, I specialize in shopper marketing, conversion optimization, and gamification to drive impactful results.
Othman Ouaiss
Shopper Engagement
I translate business goals into brand stories. My role is to craft a brand's artistic direction and strategic voice, ensuring that its story is told consistently and powerfully across every channel.
Jal Choukri
Branding & UI/UX
Digital acquisition expert, I drive growth & performance with targeted advertising campaigns and cutting-edge AI workflows and chatbot solutions.
Hatim Otarid
Digital Acquisition & AI
See Our Story

Give your brand the Threesixkey treatment

Let's work together
Talk to us

Get in touch with us

Have questions or a project in mind?

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FAQ

What does your typical project workflow look like?

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Our process is collaborative and transparent. It starts with a discovery session to understand your goals, followed by strategy development, creative execution, and finally, deployment. We provide regular updates and performance reports, ensuring you're with us at every step.

How do you measure campaign success?

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Success is measured against the key performance indicators (KPIs) we establish with you at the start. This could include metrics like conversion rates, customer acquisition cost, brand engagement, or lead generation, all tracked with real-time data.

What makes you different from other agencies?

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We don't just focus on one piece of the puzzle. Our core difference is our commitment to building a complete, integrated system where every marketing effort, from a social media ad to an in-store display, works together to drive conversions and build a seamless customer journey.

Where are you based?

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We are based in the Montréal, Casablanca and Dubai. We’re a global crew—English, French, Arabic, and Spanish are in our pocket. We can run your project from anywhere and make it hit wherever you need it to.

Do you work on a retainer or project basis?

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We offer flexibility to suit your needs. We can work on a per-project basis for specific campaigns or on a monthly retainer for ongoing, comprehensive marketing management.