In an era of fierce e-commerce competition, Les Myriades Bouskoura mall needed more than just stores to attract visitors. The challenge was to create a compelling, modern experience that would drive foot traffic and deepen shopper engagement throughout the property.
We developed a unique 'phygital' (physical + digital) experience. After making a 200 DHS purchase, shoppers used their smartphones to hunt for QR codes hidden in stores, find virtual ducks, and win instant prizes. This gamified journey transformed a simple shopping trip into a memorable adventure, encouraging exploration and further spending.
The activation was held exclusively at Les Myriades Bouskoura mall.
3 brand ambassadors at 2 strategic booths managed the flow of thousands of participants over 5 key weekends.
This innovative activation generated rich data, proving its success
joined the hunt.
that players spent actively engaged in the game, extending their dwell time in the mall.
showcasing active exploration of the mall's retailers.
Have questions or a project in mind?
