Go beyond impressions and engagement. This tracker is built to measure what leadership really cares about: your direct impact on sales and average basket size.
Finally see the complete, end-to-end path—from the first digital ad, to an in-store QR scan, to the final purchase—all in one clear view.
Walk into any meeting with a simple, powerful dashboard that proves your campaign's value in numbers everyone can understand.
The sheet is pre-built to automatically convert your sales data into the two metrics that matter most: Incremental Gross Margin and final ROI percentage, proving your campaign's true profitability.
Instantly see all 8 critical metrics in one place. Go beyond ROI to understand your Total Campaign Cost, Incremental Sales Value, Cost per Incremental Unit, and Incremental Sales per Day.
By comparing your promotional sales against your established baseline, the tracker instantly calculates your Incremental Lift percentage—a powerful, simple number to show leadership exactly how much value you added.
The tracker's core purpose is to help you "decide what to scale." Easily compare the ROI of different campaigns (samplings, contests, displays) to confidently decide where to invest your next dollar.
This isn't just a blank template. It's a methodology that includes a "Best Practices" guide—like using control stores to avoid bias and flagging data quality—to ensure your numbers are always reliable and defensible.
The file includes a comprehensive README sheet and a tracker pre-filled with sample campaigns. You can see exactly how it works and apply it to your own data immediately, no complex setup required.