Kiri's challenge was to move beyond simple brand visibility and translate in-store engagement into a direct, measurable sales uplift. The core objective was clear and ambitious: achieve a 20% increase in average basket size.
We engineered an in-store activation centered on a fun and rewarding gamified experience: a 100% "Instant Win" mini-game on tablets, themed with the universally popular Minions. To participate, shoppers simply had to purchase 60 DHS worth of Kiri products, transforming the path to purchase into an opportunity for fun and prizes.
We produced and installed high-impact POS materials (booths, end caps, and bunkers) at strategic points to intercept the shopper journey.
The campaign ran for 6 consecutive days to create a high-energy retail event.
The activation was deployed across 15 key hypermarkets in Morocco to reach a broad, qualified audience.
A team of 30 trained brand ambassadors guided participants, maximized engagement, and ensured flawless execution on the ground.
The campaign was a remarkable success, delivering results that far surpassed the initial objectives.
A massive +32% uplift of the ABS has been reached, shattering the original 20% goal.
1,201 shoppers participated in the game, proving the concept's powerful appeal.
An outstanding 4 points market share increase attained as a result of the activation.
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