For its campaign, The Laughing Cow needed to create a powerful digital touchpoint to connect with a nationwide audience. The goal was to build brand affinity through a fun, accessible, and highly engaging mobile-first experience.
We developed and launched a web-mobile gaming platform featuring two mini-games: "Boîte à fromages" and "Vache qui vole". The platform was designed for quick, repeatable play, encouraging users to compete for high scores on a national leaderboard. The campaign's success was driven by a strong 'Direct' traffic strategy, with the vast majority of users arriving directly, indicating effective brand promotion that guided them straight to the game.
The campaign engaged players across all regions of Morocco, with the highest concentration in the Central region (Casablanca/Rabat)
The platform was optimized for mobile, which accounted for 95.5% of total users.
The activation ran from July 22 to August 17, capitalizing on the summer audience
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The platform became a true digital destination for consumers, delivering outstanding KPIs
joined the platform, driving 6,200 new users to the website.
with an average of nearly 6 sessions per player, demonstrating strong user retention.
a remarkable metric for a branded mini-game activation.
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